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ARAnika Rao Advisory availability in October

UX researcher and strategist / Singapore · Remote

Evidence people can act on.

Research programs that connect customer reality to product decisions, service design, and measurable change.

Follow the research route
Public-service research wall with abstract journey maps, devices, and color-coded evidence cardsMilestone evidence route · 2026ARUX researcher and strategist
  1. 01Care Path2026
  2. 02First Mile2025
  3. 03Signal Bank2025
studies led
64
markets
14
research reuse
8.7x
01

Practice

Anika Rao connects discovery research with service strategy, then uses research operations to carry the work into the world.

Singapore · Remote
  1. 01Discovery research
  2. 02Service strategy
  3. 03Research operations
02

Selected work

Milestone evidence route. Three projects ordered around the evidence each audience needs first.

01

Care Path

Health service

One journey across six providers

2026
02

First Mile

Financial access

Onboarding redesigned from field evidence

2025
03

Signal Bank

Research operations

A searchable home for five years of learning

2025

Milestone evidence route / introductions

Make the next decision less speculative.

research@anikarao.example

Advisory availability in October

Anika Rao — UX researcher and strategist