Quiet Swiss index / approach
Idris Cole, in practice.
Custom type, expressive lettering, and identity systems with enough character to carry the room.
How the practice works
The quiet swiss index keeps the work distinctive without hiding the decisions people need to make.
- 01
Listen
Name the audience, constraint, and decision the work must support.
- 02
Frame
Set one visual rule strong enough to guide the whole system.
- 03
Make
Test the rule across the smallest and largest real formats.
- 04
Hand off
Leave clear files, examples, and boundaries for the people using it.
Capabilities
What comes into the room.
- Custom type
- Lettering
- Identity systems
- type families
- 12
- language sets
- 38
- glyphs drawn
- 1.2k
New work / introductions
Say it in your own voice.
type@idriscole.exampleLondon · Worldwide · Licensing and commissions open