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R/PRibbon & ProofPlan content

Data stories and digital PR writing / Manchester · Remote

Turn defensible data into a story worth citing.

A digital PR writing studio producing data-led features, research reports, and pitch-ready editorial assets with visible methods and no manufactured findings.

Follow the story evidence See content samples
Data-story evidence boardData-led editorial feature
Finding
A more useful editorial reference
Story angle
Threshold Homes
Source asset
Methodology-backed report

Data-story workshops booking now

01

Writing standards

The editorial rules behind Ribbon & Proof.

  1. 01

    Add to the conversation

    A campaign needs a useful contribution, not just a new headline.

  2. 02

    Show the source

    Methods, limits, and expert context remain visible.

  3. 03

    Build lasting value

    The best authority assets keep helping after outreach ends.

02

Editorial operating model

Ribbon & Proof keeps every draft accountable.

Creative
Research-led
Ideas begin with evidence and audience utility.
Method
Transparent
Claims retain sources, constraints, and review notes.
Portfolio
Illustrative
Campaign stories are fictional and avoid invented coverage totals.
03

Illustrative content programs

Ribbon & Proof turns expertise into useful pages.

Housing services

Threshold Homes

A data-led housing feature explained the decision tool, its method, and the limits of the findings.Commentary repeated familiar advice without new evidence.
01

Food technology

Faraday Kitchen

A reported industry story paired operational data with careful expert commentary.Technical expertise rarely left internal product meetings.
02

Land stewardship

Common Acre

A seasonal report turned field observations into a readable narrative with source notes and chart copy.Important field observations had no accessible public format.
03
Read the sample content programs →
04

SEO content writing

Data stories and digital PR writing, from research to publish.

01

Data-story writing

Find the useful tension in approved datasets and write a clear narrative without stretching the evidence.

Data-led editorial feature
02

Research reports

Shape methods, findings, limitations, expert context, and practical meaning into a credible long-form report.

Methodology-backed report
03

Digital PR story packs

Write the landing feature, concise media angles, charts notes, and expert commentary from one evidence base.

Pitch-ready editorial pack
See every writing deliverable →

Next step / content brief

Bring the knowledge your industry keeps overlooking.

Prepare a content brief
Ribbon & Proof — Data stories and digital PR writing